Star India has purchased the broadcast rights of the Indian Premier League for five years for a total of Rs 16,347.5 crore. The Board of Control for Cricket in India gave its information on Today (Monday). Star India had made the biggest bid for the broadcast rights of IPL worldwide. Under this Star India will now have the rights to broadcast IPL from 2018 to 2022. Previous, Sony Network had the right to broadcast the IPL. In 2009, Sony Channel bought the broadcast rights of IPL for $ 1.63 billion from the World Sports Group for nine years. It is noteworthy that the World Sports Group had acquired the broadcast rights of the IPL for 10 years from the BCCI.
Star India chairman Uday Shankar
Star India chairman Uday Shankar said on this occasion, “We believe that IPL is a powerful asset and we also know that the value of this event at the level of digital and TV can be increased more and more among fans. After achieving this right, we will be more committed to the development of this game in the country.
According to the rules companies can form a group and if their total global bid is more than every individual bid, they will be given rights. The sum of the remaining dialects except the Star Group has Rs 15819.51 crore, which was less than Rs 500 crore from the consolidated bid of Star India.
It is supposed that the Star of Star India will have Live Streaming of IPL matches in India. Shankar said that if his quote was a little less then he could not get the rights. The BCCI is bounded by controversy for not implementing the suggestions of the Lodha committee and its current office bearers remain in the scion of the Supreme Court.
Shankar said that the fame of the game is such that seeing cricket is the favorite entertainment of Indians. He said, “Despite the issues outside the BCCI ground, watching cricket matches in India is a wonderful experience.”
BCCI CEO Rahul Johri
BCCI CEO Rahul Johri said, “Our major aim has to maintain clearness in the process, there should be no scope for doubt.” Bam Tech was disqualified from the 14 companies receiving the bid for bidding. Between Sony and Star was the fight till the end. Apart from these, Times Internet Limited, Geo, Airtel and Facebook were also in the race.
It is worth mentioning that this is the second time that the bid for all the IPL rights will be known. For the first time in 2008, Soni bought the rights of the Indian subcontinent for around 8200 crores. Not only this, after the board’s draw, IPL franchise owners are also expected to make big profits.
This option also includes a bid for the rapidly growing digital media with TV rights for the Indian subcontinent. Apart from this, global TV media rights are included in major international markets such as West Asia, Africa, Europe, America, Australia and New Zealand.
Modi Said Less Than the Amount of Bid for the IPL Broadcast
Star India Bought for the next 5 years, the highest of Rs 16,347.50 crore by making a bid, the rights are named after them. But the former IPL chairman Lalit Modi is looking for this amount too low.
Lalit Modi is now in London and has been banned for life by the BCCI. Significantly, Lalit Modi former Chief of the Indian Premier League is wanted in the money laundering case.
However Modi has said many times that he has not done anything wrong in the IPL deals. Enforcement Directorate filed a money laundering case against Lalit Modi and others on the basis of complaint of Chennai Police. Modi was accused of fraudulently giving over-tech telecast rights to the T-20 Cricket Tournament in 2009.